Data Protection for Marketing Teams (on demand)

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  1. Having an effective sales and marketing process in place for your business is critical to your growth plans. Just as important is ensuring that your sales and marketing teams understand the role that they play in complying with the UK General Data Protection Regulation. 

    Since the updated data protection law was introduced back in 2018 a common expression has been "GDPR says no", followed by "GDPR doesn't apply to me" yet this is far from accurate. This 90-minute on-demand course will provide practical guidance on: 

    • How sales prospecting has changed under GDPR
    • Fairness, Lawfulness, and Transparency with a particular focus on Consent vs. Legitimate Interest.
    • What to consider when purchasing prospect data from data brokers
    • What to consider when adopting new approaches for identifying prospects, including lead generation tools
    • The importance of individual rights, in particular, the Right to be Informed and the Right to Object
    • Approaches to legitimately processing personal data for social media and marketing campaigns, including Facebook Ads, Google Ads, and profiling.
    • Identify different communication approaches with new, current, and previous clients
    • Cookie consent (essential and non-essential) and other technologies (Facebook Pixels)
    • Risks to avoid when investing in new online sales and marketing systems, including international data transfers.
    • How long customer data, prospective client data, and previous client data can be retained.

    The course will use examples to bring the course material to life. We have built-in time for delegates to ask questions, as well as an end-of-course assessment to test if you have understood the course content. 

Miss Kellie Peters

I am the co-founder of Databasix UK and I am incredibly passionate about data protection and how it applies in practice to SME's. Prior to setting up the business in 2013, I spent 14 years working in the public sector the NHS, and Public Health England in a number of data management roles.
Privacy Note: ClickMeeting is a US-Based system, by registering for this event you acknowledge that your personal data (name, email address) will be transferred outside the UK to the US.